A look back at an Ajax home sale that proves the right strategy can deliver results, even in a slower market.





Over the years, I have helped many families buy and sell homes across Ajax and Durham Region through strong markets, balanced markets, and slower market cycles.

One sale from earlier in my career stands out as a great example of how the right strategy can make all the difference.

At the time, the market had slowed and many homes were taking weeks or even months to sell. Buyers were cautious and competition among listings was strong. In that kind of environment, proper pricing, strong marketing, and thoughtful presentation become especially important.

Scott and Sandra owned a beautiful four bedroom family home on Coe Drive in Ajax, located across from a neighbourhood park. The property offered approximately 1,850 square feet of living space, a practical layout with a main floor family room and fireplace, an eat-in kitchen with walkout to a large deck, and the convenience of main floor laundry. With a double car garage and a great family friendly location, the home had many features buyers were looking for.

Our strategy focused on positioning the home correctly within the market and highlighting the features that mattered most to buyers. When a home is priced properly and presented well, it naturally attracts attention.

The response was immediate.

The home sold within just 48 hours of hitting the MLS, even though the market was really slow at that time. For Scott and Sandra, this meant a smooth and efficient transition to their next home without the stress of a prolonged sale.

Shortly after the sale, they sent the note below.

Even today, this experience serves as a reminder of what I strive to deliver for every client – clear guidance, careful attention to detail, and a strategy designed to achieve the best possible outcome in all types of markets. In many ways, the conditions at that time were similar to what we see in parts of today’s market, where preparation, pricing, and strategy can make all the difference.

 

QUICK FACTS

Neighbourhood
Ajax

Home Type
Detached Two Storey Family Home

Bedrooms
Four

Key Feature
Across from a Neighbourhood Park

Result
Sold in 48 Hours

Market Conditions
Slow Market

 

Dear Brian,

Thank you for your letter and for the enclosed Marketing Service Report.

We feel very fortunate to have sold our home within 48 hours and to have the entire process behind us. Although our time working with you was brief, we are confident we made the right decision in choosing you as our agent. Throughout our search for a resale home and during the listing of our own property, we consistently felt reassured by your professionalism, expertise, and dedication.

When the offer was presented, your attention to detail made it clear that we were in very capable hands.

We would gladly recommend your services to anyone who asks.

Thank you again for all your help. We will send a photo of our new home as soon as it’s completed for the moving cards. Take care.

Yours truly,

Scott and Sandra

 

Thinking about selling your home?

Every market cycle is different, but the right strategy can make a meaningful difference in how quickly and successfully a home sells.

Find Out What Your Home Could Be Worth

If you are considering selling your home in Ajax, Pickering, Whitby, or anywhere in Durham Region, I would be happy to share insights from decades of experience helping clients navigate changing market conditions. Whether the market is fast moving or slower paced, the right guidance and preparation can help you achieve a successful result.

 

Thanks For Reading Today’s BLOG!

Brian Kondo
Sales Representative / Team Leader
The Brian Kondo Real Estate Team
Re/Max Hallmark First Group Realty Ltd.
905-683-7800 office
905-426-7484 direct
brian@briankondo.com
www.BrianKondo.com
www.BrianKondoTeam.com


If you or anyone you know is considering making a move in the next little while, give me a call or pass on my number ... 905-683-7800 (Office) or 905-426-7484 (Direct).

If you would like to see any of my previous blog posts, please click here!